Do you feel the need to make sense of the overwhelming potential uses of data?
Do you want to reveal where the true value lies for your customer and stakeholders?
Do you want to adopt the right mindset to take advantage of the latest smart technologies?
Then Network Focused Design could be something for you.
Network Focused Design is an innovation method to help you discover possibilities for smart product and service integration. Through tailor-made creative workshops and masterclasses you will put product design, marketing principles and network theories into practice together within a multi-disciplinary team. The workshops follow a structured process in which your team is guided step by step by a qualified NFD facilitator. Depending on your set out goal, the results of a workshop vary from new rough ideas and explorations to detailed concepts and solid tasks to take further into development.
The first phase aims at understanding the context of the problem, idea or situation. You will be guided to put yourself in the shoes of your customers, your partners or other organisations to reveal the valuable relationships among them. By doing this you and your team will be plotting a network. During the process you will use techniques from design and customer research. The goal of this phase is to explore opportunities within the network. These opportunities will be used as input for the second phase.
The second phase aims at generating as many smart product-service ideas as possible. You and your team will be guided to push your creative limits. In this phase you will choose the most promising idea, and detail it further considering the holy triangle of business, design and technology. The goal of this phase is to have one concrete concept including an action plan to take the concept to the next level.
research & development teams
Top Vision, AG5, Monskeys, Fresh Idea Factory, Maiken Systems, Q+P Communicatie, Veth Carrosseriefabriek
Booreiland is a Dutch strategic interaction design studio that combines business, design and technology to create premium interactive products. The company is stationed in Amsterdam and works on both client assignments and its own projects. Amongst its clients are Philips, Wacom, ABN Amro, KLM, TU Delft, ING, Eurosonic Noorderslag, Stibbe, Rituals and Max Havelaar.
This book was written for anyone who wants to design successful solutions for our connected world. The book talks about the phenomenon of Meta Products, and also lays out the fundamentals of Network Focused Design.
Foreword by Mike Kuniavsky and contributions of many experts from both commercial and academic worlds, such as TNO, Philips Research, Umeå University, MIT, University of Oxford and Delft University of Technology.read more
Consisting of an iPhone and iPad app and a physical box set, the 75 Tools For Creative Thinking family stimulates your creative thinking in various stages of any process or situation where new ideas are desired. Being applicable to a diverse range of professions and situations, 75 Tools For Creative Thinking suits anyone who is interested in exercising and improving his or her creativity.read more